Advertising Media: Purina One + Friskies

Throughout this course, students were organized into teams to tackle client briefs from Purina One + Friskies. The comprehensive project encompassed media buying plan simulations, competitive analysis, the development of target audiences and personas, creation of social media advertising mockups, and the formulation of interactive ideas for promotions. As the team lead for this presentation, I actively engaged in communicating with the professor simulating client briefings, and delivered weekly presentations updates on team developments. I also worked to organize and formulate agendas for the team and delegate tasks when needed.