About Me.
Hello! I’m Isabella Toye, a Dallas-Fort Worth native with a passion for client success. As an avid reader, writer, and nature enthusiast, I bring a unique blend of analytical curiosity and creative vision to my work. My professional interests lie at the intersection of client management, primary and secondary market research, art direction, and campaign strategy. I am a highly efficient, dedicated collaborator who thrives on driving projects from concept to completion. Having served in high-impact leadership roles—including President of Sigma Phi Lambda Sorority, Vice President of OU Crimson Sweethearts, and Advertising Director at Lindsey + Asp Advertising and PR Agency—I know how to guide teams and deliver impactful results. Explore my background below to view my education, professional experience, and creative work!
Also...I know I mentioned I am a nature enthusiast...so if you'd like...click the button below to check out some of my adventures... :)

Education
August 2020 - May 2024
Bachelor of Arts in Advertising
Minor in Political Science
University of Oklahoma
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Completed by Bachelor's degree in May 2024
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Received President's Honor Roll: Fall 2020, Spring 2021, Fall 2021, and Fall 2023
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Dean’s Honor Roll: Fall 2022 and Spring 2023.
Experience
December 2025 - Present
Associate Campaign Manager
Simpli.fi
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Serve as the dedicated, primary point of contact for day-to-day communications across an independent portfolio of brand partners. Maintain total accountability for client satisfaction by leading regular alignment calls, managing operational expectations, and independently navigating complex brand dynamics to build long-term retention.
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Orchestrate and drive the lifecycle execution of comprehensive product rollouts and omni-channel, cross-platform marketing initiatives. Ensure all project milestones are hit by monitoring real-time performance analytics, troubleshooting deployment hurdles, and adapting strategies mid-campaign to maximize market impact.
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Foster a highly collaborative, resilient team culture by actively managing and maintaining peer accounts
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Accelerate team performance by structuring and delivering technical training sessions for both incoming new hires and tenured internal colleagues. Cultivate deeper internal expertise by breaking down complex platform capabilities, backend configurations, and technical proficiencies into digestible training modules.
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Proactively translate new technical proficiencies into actionable strategies, ensuring both internal operations and external client strategies retain a distinct competitive edge.
July 2025 - December 2025
Jr. Campaign Build Specialist
Simpli.fi
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Served as the subject matter expert for a core team channel, managing high-volume account operations.
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Designed and managed a training program that is set to bring two new team members to full independence within three months.
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Standardized team workflow and delivered training based on unique client needs to reduce errors.
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Proactively vetted and resolved high-volume build and change requests, streamlining issue management across the team.
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Mastered and executed complex campaign builds across many products.
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Consistently solved complex operational issues, providing context to Campaign Managers and ensuring process adherence.
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Used company platforms (Zendesk, JIRA, Confluence) to enforce policy and ensure streamlined deliverables.
July 2024 - July 2025
Account Coordinator
Simpli.fi
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Led client workflows and trainings for the Campaign Build Specialist Team for onboarding measures during transition.
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Built and launched complex campaigns across all advanced tactics.
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Trained two new hires to full independence within three months by creating and running the full onboarding program.
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Proactively solved complex issues and vetted high-volume build/change requests.
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Standardized team workflow by developing training on client's unique needs to reduce errors and ramp-up time.
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Used company tools (Zendesk, JIRA, Confluence) to enforce complex policy and streamline deliverables.
August 2023 - May 2025
Advertising Director
Lindsey + Asp Advertising and PR Agency
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Overseeing 12 client accounts and teams
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Serving as the co-lead supervisor in the accounts department.
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Strategically placing team members across various teams and departments
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Graphic design, art direction, and presentation design
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Collaborating closely with the Faculty Advisor, providing valuable assistance in weekly tasks and objectives
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Leading team meetings and providing guidance to leadership
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Engaging in weekly consultations with teams to address key objectives and resolve issues
June 2023 - August 2023
Project Management Associate
Lindsey + Asp Advertising and PR Agency
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Pitching potential new business opportunities
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One-on-One client meetings
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Social media management
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Website design, creation, and art direction
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Business and media consultations
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Content calendar management, posting, and formulation
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Graphic design and art direction
August 2022 - May 2023
Operations Director
Lindsey + Asp Advertising and PR Agency
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Oversight of communication flow, ensuring coordination
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Attendance tracking and crisis management
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Guiding and supervising new member onboarding
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Creating agency branded presentations and documents
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Managing agenda for leadership executives
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Assisting in placement determination with teams and departments
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Managing essential account paperwork: scopes of work, creative briefs, and conference reports