About Me.
Hello! My name is Isabella Toye, welcome to my page!
A little bit about me! I am from the Dallas-Fort Worth Metroplex, home-grown in Texas. I am an avid reader, writer, and nature enthusiast. I am interested in account management, primary and secondary research roles, art direction/design, and campaign strategy.
I am a team player and an efficient, hard-working individual, dedicated to any project I am involved in. I have held leadership roles such as President of Sigma Phi Lambda Sorority, Vice President of OU Crimson Sweethearts, and Advertising Director of Lindsey + Asp Advertising and PR Agency. Take a look below to view my education, work experience, and other relevant information!
​
Also...I know I mentioned I am a nature enthusiast...so if yah want...click the button below to check out some of my adventures... :)
​
Education
August 2020 - May 2024
Bachelor of Arts in Advertising
Minor in Political Science
University of Oklahoma
-
Expected to complete my degree in May 2024 this semester
-
Received President's Honor Roll: Fall 2020, Spring 2021, Fall 2021, and Fall 2023
-
Dean’s Honor Roll: Fall 2022 and Spring 2023.
Experience
July 2025 - Current
Jr. Campaign Build Specialist
Simpli.fi
-
Served as the subject matter expert for a core team channel, managing high-volume account operations.
-
Designed and managed a training program that is set to bring two new team members to full independence within three months.
-
Standardized team workflow and delivered training based on unique client needs to reduce errors.
-
Proactively vetted and resolved high-volume build and change requests, streamlining issue management across the team.
-
Mastered and executed complex campaign builds across many products.
-
Consistently solved complex operational issues, providing context to Campaign Managers and ensuring process adherence.
-
Used company platforms (Zendesk, JIRA, Confluence) to enforce policy and ensure streamlined deliverables.
July 2024 - July 2025
Account Coordinator
Simpli.fi
-
Led client workflows and trainings for the Campaign Build Specialist Team for onboarding measures during transition.
-
Built and launched complex campaigns across all advanced tactics.
-
Trained two new hires to full independence within three months by creating and running the full onboarding program.
-
Proactively solved complex issues and vetted high-volume build/change requests.
-
Standardized team workflow by developing training on client's unique needs to reduce errors and ramp-up time.
-
Used company tools (Zendesk, JIRA, Confluence) to enforce complex policy and streamline deliverables.
August 2023 - May 2025
Advertising Director
Lindsey + Asp Advertising and PR Agency
-
Overseeing 12 client accounts and teams
-
Serving as the co-lead supervisor in the accounts department.
-
Strategically placing team members across various teams and departments
-
Graphic design, art direction, and presentation design
-
Collaborating closely with the Faculty Advisor, providing valuable assistance in weekly tasks and objectives
-
Leading team meetings and providing guidance to leadership
-
Engaging in weekly consultations with teams to address key objectives and resolve issues
June 2023 - August 2023
Project Management Associate
Lindsey + Asp Advertising and PR Agency
-
Pitching potential new business opportunities
-
One-on-One client meetings
-
Social media management
-
Website design, creation, and art direction
-
Business and media consultations
-
Content calendar management, posting, and formulation
-
Graphic design and art direction
August 2022 - May 2023
Operations Director
Lindsey + Asp Advertising and PR Agency
-
Oversight of communication flow, ensuring coordination
-
Attendance tracking and crisis management
-
Guiding and supervising new member onboarding
-
Creating agency branded presentations and documents
-
Managing agenda for leadership executives
-
Assisting in placement determination with teams and departments
-
Managing essential account paperwork: scopes of work, creative briefs, and conference reports