Simple Modern + Gen Z

For this project, my team and I were on a mission to figure out what's up with Gen Z. We noticed a prominent trend with water bottles from brands like Stanley, Owala, Yeti, Hydroflask, and Simple Modern. Turns out, Gen Z is all about sustainable, functional, and super reliable drinkware. But why, you ask? Well, we thought maybe it's because of status – feeling cool and included in the interests of friends and family. What do you think? Wanna check out our findings? Click to dive into the fun stuff we discovered!